The Geography of Choice in 2020s America: What a Recent Domestic Migration Map Reveals — And Why Traverse City and Leelanau County, MI Are Winning Big
National Migration Hotspots and Cold Spots
Big winners in dark green: The Upper Rockies (+6.0% of regional population), Greater Ozarks (+3.5%), Texas Triangle (+3.5%), Southern Coastal Plain (+7.1%), and the Northwoods (+3.3% with 56,000 net new residents).
The map outlines the Northwoods (Laurentian Mixed Forest Province) stretching across northern Minnesota, Wisconsin, the Upper Peninsula of Michigan, and into the northern Lower Peninsula — a sparsely populated, forested region standing out with consistent green shading amid much of the rural Midwest's neutral or purple tones.
Major losers in purple: California (1.47 million net loss, -3.7%), the Mississippi Delta (-5.0%), and parts of the Great Plains.
The map emphasizes that migration favors scenic, nature-rich areas with lower costs and outdoor appeal — often rural or small-town spots boosted by remote work.Why the Northwoods — Including Northern Michigan — Are Attracting New Residents. The Northwoods region, including much of Northern Michigan, bucks broader Midwest trends with positive net domestic migration. This aligns with real-world data: Michigan's rural counties (especially in the northwest) saw population growth from 2020-2024 driven by domestic in-migration, offsetting natural decrease. Areas like Traverse City and surrounding counties have benefited from inflows of remote workers, retirees, and families escaping high costs, extreme heat in places like Texas/Florida, or urban pressures elsewhere.Recent reports note people moving into the Traverse City area from southern states, drawn by four-season beauty, community, and relative affordability compared to coastal hotspots.Traverse City and Leelanau County: A Prime Example of "Geography of Choice"Nestled in the heart of the Northwoods ecoregion along Lake Michigan, Traverse City, MI, and Leelanau County embody why people are choosing these areas. The region boasts stunning natural features, a thriving local economy (wine, cherries, tourism), and a peaceful lifestyle that's increasingly appealing in the 2020s.
Why Move to Traverse City or Leelanau County, MI?
Natural beauty — Pristine lakes, dunes, forests, and trails.
Quality of life — Four seasons, farm-to-table scene, wineries, and small-town vibe.
Migration momentum — Positive domestic inflows, especially post-2020, as people seek cooler climates and space.
Economic perks — Growing opportunities in tourism, remote work, and agriculture.
If you're considering a move to Northern Michigan, Traverse City and Leelanau County stand out as top destinations in America's shifting "Geography of Choice." The 2020-2024 migration map proves it: people are choosing places like ours for the lifestyle they offer.Have you noticed more out-of-state plates around town?